Automotive: Key Stakeholders and Roles
Description
Comprehensive identification and analysis of key stakeholders in the automotive ecosystem including their roles, responsibilities, relationships, and influence on industry decisions and IT solution requirement.
Learning Objectives
Learners will be able to identify and analyze all key automotive industry stakeholders including OEMs, suppliers, dealers, regulators, consumers, technology companies, and financial institutions, understand their individual roles and interdependencies, evaluate stakeholder influence on automotive IT decisions and priorities, and design stakeholder engagement strategies for successful IT implementation and change management in automotive organizations.
Topics (8)
Comprehensive analysis of OEM stakeholder role including vehicle design and manufacturing leadership, brand management responsibilities, regulatory compliance ownership, dealer network management, technology integration decisions, and their central influence on automotive IT strategy and investment priorities.
Examination of supplier stakeholder hierarchy including Tier 1 suppliers' direct OEM relationships and system integration responsibilities, Tier 2 suppliers' component manufacturing roles, Tier 3 suppliers' raw material provision, their collective influence on automotive IT decisions, and supply chain digitalization requirements.
Analysis of dealer stakeholder functions including vehicle sales and customer acquisition, after-sales service provision, customer relationship management, local market expertise, their influence on customer experience technology, and integration requirements with OEM IT systems.
Examination of regulatory stakeholder roles including vehicle safety standard enforcement, emissions regulation compliance, cybersecurity requirement setting, data privacy law enforcement, their influence on automotive IT security and compliance systems, and reporting requirements.
Examination of financial stakeholder roles including automotive financing provision, insurance services, investment funding for technology initiatives, risk assessment for new technologies, their influence on automotive IT investment priorities, and financial performance measurement requirements.
Analysis of customer stakeholder segments including individual vehicle purchasers, fleet operators, ride-sharing companies, their technology expectations and adoption patterns, influence on automotive IT user experience design, and feedback mechanisms affecting technology development priorities.
Examination of emerging stakeholder groups including mobility-as-a-service providers, technology startups, electric vehicle charging network operators, autonomous vehicle technology companies, their disruptive influence on traditional automotive stakeholder relationships, and new IT collaboration models.
Analysis of technology stakeholder partnerships including cloud service providers, software development companies, AI and analytics providers, connectivity solutions providers, their collaborative relationships with automotive companies, and their impact on IT strategy and implementation.