Manufacturing: Pricing Models
Description
Survey of pricing approaches, cost allocation, and digital pricing models in manufacturing, and their IT enablement.
Learning Objectives
Help learners apply, compare, and select pricing strategies for manufactured products and services, including dynamic, value-based, subscription, and outcome-based pricing, and how IT systems enable and optimize these strategies.
Topics (7)
Focuses on price elasticity, segmentation, simulation, and scenario modeling.
Examines historic and regionally dominant pricing models; project and custom pricing.
Focuses on discounts, contracts, and customer value optimization.
Discusses servitization, product-as-a-service, outcome and subscription contracts.
Covers rule-based, auction, algorithmic, and marketplace pricing models.
Examines data monetization, usage-based, and ecosystem-based pricing.
Covers value capture, pay-per-use, and product-as-a-service rollouts.