COURSE
Retail: Pricing Models
INR 59
Description
End-to-end coverage of retail pricing strategies and IT tools for margin and revenue optimization.
Learning Objectives
Learners will analyze and apply retail pricing models, align technology tools for optimization, and support data-driven pricing governance.
Topics (8)
1
Basic Pricing Models in Retail
Markup, margin, cost structure, competitive pricing intelligence.
2
Dynamic and Personalized Pricing
AI pricing, promotions, price discrimination, competitive benchmarks.
3
Psychological and Value-based Pricing
Charm prices, premiumization, deal psychology.
4
Markdowns, Clearance and Discounting
IT for automatic markdowns, lifecycle sales, and long-tail models.
5
Revenue Management and Yield Optimization
Lessons from travel industry, AI in forecasting, and inventory optimization.
6
IT and Analytics for Pricing
Price optimization engines, rules engines, digital shelf monitoring.
7
International and Regulatory Pricing
Tariffs, transfer pricing, GST/VAT, localization.
8
Future-pricing Scenarios and Experiments
Experimentation, A/B tests, blocking, predictive models.