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Retail: External Environment Analysis (PESTLE)
COURSE

Retail: External Environment Analysis (PESTLE)

INR 59
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📂 Industry Enablement for IT

Description

Develops knowledge of PESTLE analysis for the retail industry so IT professionals can align tech solutions with broader macro factors.

Learning Objectives

Learners will perform structured PESTLE analysis, anticipate disruptions, and align IT strategy to external forces.

Topics (8)

1
Political Factors in Retail

Macroeconomic and state-level policies affecting global retailers.

2
Economic Factors Impacting Retail

Macro and local shifts, pricing volatility, cross-border impacts, and digital divide.

3
Social and Demographic Trends

Aging workforce, millennial/Gen Z behavior, urban-to rural trends, ecommerce adoption.

4
Technology Innovation and Disruption

Payments, mobile, smart logistics, CRM/AI, edge, platform convergence.

5
Legal and Regulatory Factors

GDPR, CCPA, DPDP, sustainability mandates, data sovereignty.

6
Environmental and Sustainability Trends

Green logistics, waste, transparency, traceability, energy analytics.

7
PESTLE Framework Tools and Best Practices

Automated monitoring, data feeds, scenario planning modules, PMO integration.

8
Case Studies in Retail PESTLE

Regulatory shocks, tech waves, pandemic recovery, migration cases.