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Life Sciences and Pharmaceuticals: Customer Relationship Management (CRM)
COURSE

Life Sciences and Pharmaceuticals: Customer Relationship Management (CRM)

INR 59
★ 0.0 Rating
📂 Industry Enablement for IT

Description

Detailed coverage of CRM principles, CRM software, regulatory requirements for customer data, compliance, multi-stakeholder workflows, and CRM analytics for pharmaceutical companies.

Learning Objectives

Learners will be able to design, support, and customize CRM systems for pharma, addressing unique requirements—sample tracking, HCP management, compliance workflows, consent management, engagement analytics.

Topics (9)

1
CRM Strategy and Data Model Basics

CRM’s value for pharma—account 360, engagement logs, consent, sampling, data privacy.

2
Multi-Stakeholder (KAM, MSL, Sales) CRM Workflows

KAM account plans, field visit capture, sample requests, meeting notes, customer-level compliance.

3
Sample and Promotional Material Tracking

Digitized sample requests, tracking fulfillment, chain-of-custody, compliance checks.

4
HCP Consent and Privacy Management

Regulatory-driven opt-in (GDPR, CCPA), consent capture workflows, privacy dashboards.

5
Consent, Opt-In, and Transparency Compliance

Compliance reporting, restriction management, disclosure workflows.

6
Omnichannel CRM and Digital Engagement

Multi-channel orchestration, digital engagement analytics, integration of Salesforce/Veeva with marketing automation.

7
CRM Analytics and ROI Measurement

Dashboard analytics, KPIs, engagement ROI, CRM optimization cycles.

8
CRM Vendor Selection and Implementation Lifecycle

Requirements, demos, pilots, data migration, validation, end-user support, continuous improvement.

9
Segmentation, Targeting, and Customer Insights

Customer scoring, channel preferences, messaging analysis.