COURSE
Consumer Goods: Customer Segments, Personas, and Decision Journey
INR 59
Description
Explores the creation of customer personas, segmentation, and the multi-stage consumer decision journey with enabling IT tools.
Learning Objectives
Learners will gain expertise in customer segmentation, develop personas, and map consumer journeys for personalized and targeted IT solutions.
Topics (5)
1
Customer Segmentation Approaches
Demographic, psychographic, and behavioral segmentation in Consumer Goods.
2
Persona Creation
Profiles and archetypes representing core consumer groups.
3
Customer Decision Journey Mapping
Awareness, consideration, purchase, and post-purchase support in consumer decision process.
4
Drivers of Loyalty and Retention
Factors influencing repeat purchase, loyalty programs and CRM tools.
5
Technology for Customer Analytics
Covers analytics tools, real-time data, and digital engagement technologies.