COURSE
Consumer Goods: Pricing Strategies, Revenue Optimization, and IT Alignment
INR 59
Description
Uncovers advanced pricing models and IT-driven revenue management strategies for improved profitability in Consumer Goods.
Learning Objectives
Learners will model and manage pricing strategies, dynamic pricing, and digital revenue optimization with IT platforms.
Topics (5)
1
Advanced Pricing Models
Dynamic, value-based, psychological, bundle, and segmented pricing.
2
Price Discrimination and Personalization
Segmentation, coupons, loyalty tiers, time-based pricing.
3
Digital Revenue Optimization
Digital channels, conversion tracking, cross/up-selling, yield management.
4
AI and IT in Pricing Management
AI/ML, dashboarding, automation, price experimentation tools.
5
IT Alignment with Pricing and Revenue Strategy
Cross-team collaboration, workflow integration, pricing compliance.