COURSE
Consumer Goods: Products and Services Portfolio & Innovations
INR 59
Description
Explores the diversity, lifecycle, and innovation patterns of products and services in the Consumer Goods industry, including IT's role in portfolio management.
Learning Objectives
Learners will analyze product portfolio structures, innovation management strategies, and utilize IT tools for portfolio and lifecycle management.
Topics (5)
1
IT-Enabled Portfolio Management
Portfolio management software, analytics, lifecycle dashboards.
2
Portfolio Classification and Strategy
Core/flexible products, product lines, brand families, digital offerings.
3
Product Lifecycle Management (PLM)
Lifecycle stages, PLM software, and end-of-life strategies.
4
New Product Development (NPD)
Ideation, development, design thinking, rapid prototyping with IT.
5
Digital Product Innovation
Digital goods, customization, IoT-enabled services, emerging tech products.