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Manufacturing: Customer Relationship Management (CRM)
COURSE

Manufacturing: Customer Relationship Management (CRM)

INR 59
★ 0.0 Rating
📂 Industry Enablement for IT

Description

Detailed study of CRM systems, processes, strategies, and analytics specific to manufacturing sector needs.

Learning Objectives

Enable learners to select, implement, and optimize CRM platforms and digital engagement processes for manufacturing, covering sales, service, partner, and aftermarket relationship management.

Topics (7)

1
CRM Data Integration and Digital Sales Enablement

Discusses ERP-CRM data flows, digital catalogs, and automated sales processes.

2
CRM Fundamentals and Features for Manufacturing

Explores B2B CRM, quote-to-cash, partner management, and service CRM.

3
CRM Strategic Process Design for Manufacturing

Discusses integrated sales, support, marketing, and partner workflows.

4
Channel Partner and Dealer Relationship Management

Covers partner onboarding, support, incentive schemes, and IT systems integration.

5
Aftermarket Service and CRM Analytics

Focuses on predictive maintenance, feedback loops, and automated service outreach.

6
Mobile CRM and Field Service Enablement

Examines mobile CRM, field service management, and IoT-enabled customer support.

7
Case Studies: CRM Transformation in Manufacturing

Presents international examples and lessons learned from CRM rollouts.