Business and Financial Acumen
Description
Understanding business fundamentals, financial analysis, pricing strategies, and business model components essential for product management success.
Learning Objectives
Learners will develop business and financial literacy including understanding P&L statements, calculating key financial metrics, developing pricing strategies, analyzing business models, and making financially sound product decisions.
Topics (7)
Essential financial analysis skills including reading P&L statements, calculating margins, understanding cash flow, and financial modeling for products.
Comprehensive approach to product pricing including cost-plus pricing, value-based pricing, competitive pricing, and dynamic pricing strategies.
Analysis of product economics at the unit level including LTV/CAC ratios, contribution margins, fixed vs variable costs, and scaling economics.
Framework for developing business cases including financial projections, risk analysis, ROI calculations, and stakeholder communication strategies.
Economic principles applied to product markets including supply and demand, market structures, competitive analysis, and strategic positioning.
Strategies for growing product revenue including upselling, cross-selling, subscription optimization, and new revenue stream development.
Core concepts of business models including revenue streams, cost structures, value propositions, and key partnerships in product business contexts.