User Research and Customer Validation
Description
Methods and techniques for understanding customer needs, conducting user research, validating product concepts, and gathering actionable insights.
Learning Objectives
Learners will master various user research methodologies, design and conduct customer validation studies, analyze research data effectively, and translate insights into actionable product decisions.
Topics (8)
Foundation concepts of user research including research types, methodologies, ethics, and best practices for conducting effective user studies.
Comprehensive approach to survey research including questionnaire design, sampling methods, data collection, and statistical analysis of results.
Practical methods for testing product usability including test planning, execution, analysis, and reporting of usability findings.
Process of creating and maintaining user personas including research-based persona development, persona formats, and practical application in product management.
Methodology for mapping customer experiences across all touchpoints including journey visualization, pain point identification, and opportunity mapping.
Experimental methods for validating product hypotheses including test design, implementation, statistical analysis, and interpretation of results.
Methods for analyzing user research data including qualitative coding, statistical analysis, insight synthesis, and presentation of research findings.
Practical skills for conducting one-on-one customer interviews including preparation, questioning techniques, and analysis methods.