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Life Sciences and Pharmaceuticals: Customer Decision Journey
COURSE

Life Sciences and Pharmaceuticals: Customer Decision Journey

INR 59
★ 0.0 Rating
📂 Industry Enablement for IT

Description

Covers every touchpoint and stage (awareness, consideration, prescription, initiation, adherence, renewal/loyalty) in the pharma customer decision journey for patients, providers, and payers.

Learning Objectives

Learners will map all interactions in the customer decision journey, identify pain points and digital solution opportunities, and understand multi-stakeholder co-ordination in pharma IT context.

Topics (8)

1
Awareness and Education Touchpoints

Disease awareness programs, medical conferences, digital education, DTC campaigns.

2
Consideration and HCP Discussion Points

EHR-facilitated shared decision aids, patient portals, formulary checks.

3
Prescription and Provider Initiation

E-prescribing, ePA (electronic prior auth), eRx integration, benefit verification.

4
Initiation, Onboarding and Access

Patient onboarding portals, digital copay cards, hub services, patient assistance programs.

5
Renewal, Refill, and Loyalty Stages

Refill reminders, pharmacy CRM, loyalty program APIs, automated script renewal.

6
Feedback, Support, and Pharmacovigilance

Call centers, digital chatbots, MedWatch, mobile AEs reporting, social listening for safety.

7
Retrospective Analysis and Value Demonstration

RWE platforms, value-based agreements, outcomes contracts, claims analytics.

8
Adherence and Monitoring Solutions

Pill reminders, adherence platforms, smart packaging, EHR documentation.