Retail: Competitive Landscape
Description
This subject covers the competitive ecosystem within the retail industry, including the analysis of competitors, market shares, industry consolidation, and the adoption of digital strategies to achieve differentiation. IT professionals will gain the ability to interpret competitive intelligence and apply it to digital solution design.
Learning Objectives
By completing this subject, learners will be able to analyze the major and emerging competitors in the retail industry, assess their market positioning, digital capabilities, and innovation approaches. They will be equipped to interpret market share data, understand industry concentration trends, compare global and regional players, and align IT solutions with the realities of a dynamic, competitive marketplace.
Topics (9)
Helps learners synthesize competitive intelligence to recommend IT-enabled business strategies.
Analyzes traditional and modern competition within key categories, the rise of retail conglomerates, and market fragmentation in long-tail sectors.
Covers methods of market share calculation, implications of market dominance, and role of IT in achieving growth and tracking performance.
Explores techniques such as SWOT, five forces analysis, secondary research, and the use of IT tools for competitive benchmarking.
Profiles retailers by revenue, scale, brand reach, and digital maturity, drawing lessons for IT solution design.
Details successful disruptors, their business models (D2C, social commerce, quick commerce), and the IT response needed from incumbents.
Explores recent M&A activity, its effect on market structure, scalability, and IT integration challenges.
Explains the role of automation, customer analytics, AI-driven personalization, and omnichannel in gaining market advantage.
Compares leading retail players on digital innovation, in-store technology, supply chain IT, and e-commerce platform maturity.