Manufacturing: Customer Segments and Personas
Description
In-depth analysis of various customer segments in manufacturing, their needs, decision-makers, and personas to tailor IT solutions.
Learning Objectives
Enable IT professionals to differentiate customer segments such as OEMs, distributors, retailers, and end-users, analyze decision-makers' personas, and map their journeys for precise solutioning and engagement.
Topics (7)
Highlights OEMs, Tier 1/2/3 suppliers, distributors, integrators, retailers, and end consumers.
Discusses solution customization, procurement cycles, and product traceability.
Explores pre-purchase, purchase, adoption, support, and retention journeys.
Includes methodology for persona building, behavioral segmentation, and IT persona attributes.
Discusses Tier 1/2/3 supplier IT needs, traceability, and compliance.
Explores reverse logistics, remanufacturing, and digital customer service for aftermarket segments.
Highlights IT projects tailored to customer segment requirements and resulting business outcomes.