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Banking and Financial Services: Customer Relationship Management (CRM)
COURSE

Banking and Financial Services: Customer Relationship Management (CRM)

INR 59
★ 0.0 Rating
📂 Industry Enablement for IT

Description

Deep dive into CRM strategies, solutions, and analytics for BFSI organizations with focus on retention, personalization and lifelong engagement.

Learning Objectives

Empower IT professionals to deploy, customize and integrate CRM tools and journey analytics for improved customer acquisition, engagement, loyalty and retention.

Topics (7)

1
Customer Acquisition and Retention Strategies

Lead management, scoring, campaigns, segmentation, predictive analytics, churn management, loyalty programs.

2
CRM Measurement and ROI Analytics

Campaign KPIs, cost-benefit analysis, customer satisfaction indices, journey completion, dashboards, improvement cycles.

3
CRM Principles and Technologies in BFSI

CRM maturity, platform selection, integration, omnichannel enablement, user adoption and success measurement.

4
Customer Data Integration and Single View

CDP architecture, data mapping, data privacy, analytics, dashboarding and personalized engagement.

5
Personalization Engines and Customer Journeys

Personalization algorithms, journey mapping tools, real-time engagement, context-aware solutions, lifecycle management.

6
Campaign Management and Marketing Automation

Marketing automation, omni-channel campaigns, A/B testing, behavioral analytics, content management, performance measurement.

7
Customer Service Excellence and Feedback Management

Omnichannel support, chatbots, feedback forms, analytics, support measurement, excellence programs.