Analyzes macro-environmental factors and sector-specific trends and challenges for successful IT enablement in Consumer Goods.
Learners will master external analysis frameworks, understand major industry trends, and strategize IT interventions to address challenges.
Covers shortages, regulatory shifts, ESG, customer experience imperatives.
Political, Economic, Social, Technological, Legal, Environmental drivers.
Digitalization, health & wellness, sustainability, personalization, direct-to-consumer shifts.
Changing regulatory regimes, digital-first compliance, e-commerce mandates.
Innovation frameworks, digital pivots, ecosystem partnerships, and sectoral pilots.