COURSE
Consumer Goods: Competitive Landscape
INR 59
Description
Provides an understanding of the competitive forces, major players, and market positioning within the Consumer Goods industry.
Learning Objectives
Learner will develop the ability to analyze competitors, market share, and strategize technology solutions that provide a competitive edge.
Topics (5)
1
Major Players & Market Positioning
Profiles tier 1, 2, and emerging players and their digital footprints.
2
Competitor Analysis
Uses Porter’s Five Forces, SWOT, and other models for competitive analysis.
3
Competitive Advantage through Technology
Highlights IT tactics — analytics, automation, customer engagement — driving competition.
4
Innovation Drivers
Covers IoT, blockchain, AI, sustainability, and customer-centric trends.
5
Emerging Market Entrants
Profiles challenger brands and startups driving new technology adoption.