Automotive: Business Models and Revenue Streams
Description
Comprehensive understanding of traditional and emerging automotive business models including manufacturing-based models, software-defined vehicle approaches, subscription services, mobility-as-a-service, and connected vehicle revenue opportunities.
Learning Objectives
Learners will be able to analyze traditional automotive manufacturing business models and their limitations, evaluate emerging software-defined vehicle business models that enable continuous revenue streams, assess subscription-based services and over-the-air update monetization strategies, understand mobility-as-a-service and shared mobility business models, and design revenue optimization strategies that combine hardware sales with recurring software and service revenues.
Topics (9)
Comprehensive overview of traditional automotive business models including vehicle design and development, manufacturing operations, dealer network distribution, one-time sales revenue, after-sales service revenue, parts and accessories sales, and the limitations of hardware-centric business approaches.
Detailed examination of software-defined vehicle approaches including over-the-air software updates, subscription-based feature activation, continuous value addition through software, extended vehicle lifecycle, reduced reliance on hardware refresh cycles, and the shift from one-time sales to recurring revenue streams.
Analysis of automotive subscription models including heated seat subscriptions, autonomous driving feature subscriptions, premium connectivity packages, maintenance and warranty subscriptions, insurance services, and pay-per-use feature activation systems.
Comprehensive study of connected vehicle data monetization including traffic and navigation data sales, usage pattern analytics, location-based advertising, insurance telematics, fleet management services, and privacy-compliant data sharing models.
Analysis of MaaS business models including ride-hailing platforms, car-sharing services, bike and scooter sharing, integrated mobility platforms, multimodal transportation services, and the shift from vehicle ownership to mobility access models.
Examination of EV ecosystem revenue models including public charging network operations, home charging solutions, battery-as-a-service models, vehicle-to-grid energy services, renewable energy integration, and energy storage solutions.
Examination of automotive partnership ecosystems including OEM-technology company collaborations, joint ventures for new mobility services, revenue sharing models, platform-based business approaches, and integration of third-party services and applications.
Comprehensive analysis of revenue model transformation including financial metrics for traditional vs. new business models, recurring revenue impact on valuation, customer lifetime value optimization, capital allocation shifts, and investment requirements for digital transformation initiatives.
Analysis of autonomous vehicle business models including robotaxi and ride-hailing services, autonomous delivery and logistics, fleet management for commercial operations, licensing of autonomous driving technology, and partnerships between technology and automotive companies.