Product Marketing and Go-to-Market Strategy
Description
Understanding product marketing principles, go-to-market strategies, positioning, messaging, and launch execution for successful product commercialization.
Learning Objectives
Learners will master product marketing fundamentals, develop effective go-to-market strategies, create compelling positioning and messaging, plan product launches, and execute marketing initiatives that drive product adoption and success.
Topics (7)
Strategic framework for positioning products in the market and crafting messages that resonate with target customers and differentiate from competition.
Methods for identifying, analyzing, and targeting specific customer segments including segmentation criteria, persona development, and market sizing techniques.
Framework for developing go-to-market strategies including market entry planning, channel strategy, pricing strategy, and launch coordination.
Comprehensive approach to product launch planning including timeline development, cross-functional coordination, launch tactics, and success measurement.
Strategies and tactics for enabling sales teams to sell products effectively including training, tools, materials, and ongoing support programs.
Key metrics for measuring marketing effectiveness including campaign performance, lead generation, conversion rates, and marketing attribution analysis.
Systematic approach to competitive analysis including intelligence gathering, competitive positioning analysis, and strategy development based on competitive insights.